Alastair Driver.
Design Engineer. Systems thinker. Coder. AI builder.
I build and scale design systems: the tokens, the components, and the front-end code behind them. I can lead projects end to end, from discovery to production, and I thrive in teams where design and engineering meet.



Pocket Films
Production's Smartest Sidekick
As the founding lead designer, I shaped the end-to-end experience across the consumer app, the provider web administration, and the system admin itself - all under a cohesive design system. Pocket Films is an AI-powered platform connecting filmmakers and production teams with creative service providers.




Smart Pension
Building Keystone: a design system across four countries
I established the Keystone design system from scratch (the tokens, Figma libraries, and React front-end) and rebuilt the SaaS platforms on top of it. Smart Pension is a retirement platform serving over 1 million users and £10billion AUM, now running the same system across the UK, Ireland, and beyond.



Metadvice
Enhancing Clinical Decision-Making with AI
As the sole designer, I worked with the lead data scientist and doctor to design the clinical interface and helped implement it, with code assistance to ensure design parity. Metadvice is a global healthcare technology company that combines AI and patient records to enable a future where everyone can live longer, healthier lives.
Clients
I've worked for some high profile clients as well as start-ups
How I work
A few key methodologies and principles that I use
Collaboration and Strategy
I work closely with product managers, developers, and stakeholders to align design decisions with strategic goals.
Scalable Design Systems
I establish modular design systems that support global adaptability and maintain consistency across platforms.
Innovative Problem Solving
I thrive on addressing user challenges with empathy, creating easy to use and adaptable workflows.
Driving Growth and Impact
My designs drive adoption, usability, and customer satisfaction by delivering measurable results.
Using the latest tools
I use AI in my process, integrating it to help with tasks
Designing in code
I created a coding platform to extend my knowledge of AI tooling and building interfaces with AI.
Experimenting with my own code to design platform, and how it can enable rich prototypes where needed. I wanted to understand that process more. I took a screen in Pocket Films and hooked it all up. The mockup below is a live prototype, shown at three breakpoints.
This is a functioning interface,built with React and TailwindCSS, and powered by AI.
Check out gradeui.com, my experiment in generating interfaces.
I'll let the clients do the talking
A few words from people I've worked with
“Pocket Films came to life when Ali joined the team. He brought a discipline for design integrity and backed it up with rigid deliverables - effortlessly cool and a pleasure to have as part of the team”
Daniel Broch
Founder, Pocket Films